They have a very simple way to empowering everybody in their organization to make the right decisions. It’s by asking a single question “Will an unemployed, college professor who drives a very, very used Volvo buy this?”. If the answer is yes, they stock it.
Pree Kolari points out the simple archetypal persona used by Trader Joe’s to help the company make simple decisions in complex situations.
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toolmantim posted this
